Portfolio — BROKEN LAND

Broken Land Extended Soundtrack

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Digital marketing

Over 10 years of experience in the field of multi-level marketing, including integrated digital, guerrilla and experiential components. Developed and managed large segmented email databases, strong web presence & SEO, and ticketing engines.

public relations

Created PR campaigns for a variety of record labels, artists, musicians, venues, and lifestyle brands. Found clients a unique voice, managed crises, garnered positive reviews, and collected industry awards.

social media

Developed and grew online presence for diverse clients using Facebook, Twitter, Instagram, Snapchat, Youtube, Soundcloud, websites, blogs and podcasts. Created and managed exciting and engaging content, including posts, photos, videos, and contests.

SPonsorship

Developed partnerships with a liquor, food & beverage, fashion and media sponsors including Red Bull, Vice Magazine, LVMH, Heineken, Armani Exchange and more. Created unique activations, increased brand awareness, and cultivated long-term relationships.

PROJECT MANAGEMENT

Hired and led teams of creative, technology, sales and customer service personnel. Encourage growth, empowerment and team cohesiveness.

PROMOTIONS

Oversaw ad buys (print, digital, radio), guerrilla marketing, brand ambassadors, street teams, merchandise and sponsor activations.

Brand Development

Freelance and in-house creative director for nightlife brands, record labels, musicians, festivals, artists, fashion designers and restaurants. Duties have included hiring and organizational development, budgeting, vendor management, strategic partnerships, market research, and technology solutions. But my real sweet spot is herding cats i.e. managing the various graphic designers, photographers and programers needed to develop a memorable brand. Projects have involved logo development, photo shoots, press kits, print & digital ads, poster snipes, merchandise, giveaways, websites, membership programs and launch events. Clients include Red Bull, Moet Hennessy, Heineken, Armani Exchange, Latent Architects, Mansion, Subliminal Records, Village Voice, Kiehl’s, M. Dreeland Pop Art and Reka Nyari Photography.